RFID News

RFID Network Launches TV Series

We're now on 21 U.S. cable channels!

RFID TV MOUNTAIN VIEW, CA, -- The RFID Network is pleased to announce a new TV series focused on how Radio Frequency Identification (RFID) technology is transforming our world. The RFID Network, a 30-minute educational television program, examines the exponentially expanding "Internet-of-Things", which refers to linking objects installed with RFID via the Internet, and features high-tech solutions filmed at locations all over the globe. The episodes scheduled for broadcast include: Covert Operations, Improving Food Safety, and Securing Sea Ports, with more shows in development.

The RFID Network TV show is on cable channels across the United States and reaches MILLIONS of viewers while the RFID.net website averages over 100,000 views per month.

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What Are The FASTEST Growing Applications for RFID?

RFID Applications

While nearly every RFID application area grew in 2011, of the fastest growing primary applications for RFID in 2011 there are four that stand out, according to VDC Research.

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The Kobe Beef Scam: Why We Need Food Traceability

Introduction by Louis Sirico

The Kobe Beef Scam: Why We Need Food TraceabilityIn Episode 4 of RFID Network TV Series, we reported that NO safeguards have been put in place in the U.S. since the 2004 outbreak of Mad Cow disease. The United States still DOES NOT have livestock traceability and American's have no idea where the meat we eat comes from. This is the current episode airing on 20 cable channels throughout the U.S.

Just over a week ago, Food writer Larry Olmsted of Forbes.com reported that what we've thought was Kobe beef was most likely U.S.-raised beef.

The reality is the restaurant that served you probably doesn’t know where the meat came from either.  Unless the meat comes directly from a ranch, there is no way to know where it comes from.

Not knowing where your beef is coming from is only part of the story.  There is also no way for you to know for certain that the temperature has been maintained at a safe level during transport. We uncovered this fact in Episode 3 - RFID Food Tracking Improves Food Safety & Food Quality. That’s doesn’t apply to just meat, it applies to produce as well.

Our in-the-field reporter, Nigel Harbott, has un-covered more on the Kobe Beef story and food safety.

Where Does Your Kobe Beef Come From?

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National Healthcare DOES NOT Require RFID Chips

National Healthcare DOES NOT Require RFID ChipsThe internet is rife with rumors that President Obama’s Health Care Bill (HR 3200 Sec 2521) means American citizens will be required to have RFID microchips implanted on their person. This would give Government information on your medical history, personal information, the ability to track your movements, and yes even your bank account information. Judging by the quantity of articles to read, someone likes the story. Is it possible there is an election looming?

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RFID Network Partners with GS1 US for 2012 GS1 Connect

Louis Sirico, TV Show Host of The RFID NetworkThe RFID Network announced today a media partnership with GS1 US for the upcoming 2012 GS1 Connect Conference which will take place on June 4 through 7, 2012 at the Aria Resort and Casino in Las Vegas. The RFID Network will be filming on-location, conducting expert interviews and covering conference news.

GS1 Connect 10% discount code: 12MB12-RFIDNETOf special interest to the RFID Network audience is how companies like Macy's, Lord & Taylor, PVH Corporation and The Jones Group are achieving true source-to-store inventory visibility with EPC-enabled RFID - all while leveraging their existing investments in barcodes and EDI. Among the sessions in the Apparel/General Merchandise/Hardlines Track, attendees will learn how standards-based item level tagging is transforming the retail apparel supply chain, and is taking product identification, tracking, inventory accuracy and brand protection to a whole new level. The speaker roster to-date includes an impressive lineup of presenters from leading retailers and brands - as well as researchers from the University of Arkansas researchers who will discuss new research on how item-level RFID tagging is translating into tangible business benefits for retailers, suppliers, and other stakeholders, including more accurate inventory management, improved customer satisfaction, and better security and coordination throughout the supply chain.

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The Best RFID Internet Real Estate Is for Sale

 Gregg Maggioli President and CEO of BlueBean Is it possible to purchase a competitive advantage in the RFID industry?

In a time when the internet is the source that most people use to find a product or service they need, there is no greater investment than internet real estate. Over the past 10 years, BlueBean has developed the best RFID internet real estate and it provides exposure to over 1.3 million RFID searches to targeted and qualified traffic with 80% new visitors each month.

Given that this internet real estate currently allows any RFID company to get exposure for their products or solutions, selling this to a single company could end up being very disruptive to the industry. This would give that company a competitive advantage that would be nearly impossible to match.

I had the opportunity to talk with Gregg Maggioli - President and CEO of BlueBean, about the sale of BlueBean Organic (www.BlueBeanOrganic.com), which he stats is #1 in the world for RFID organic search traffic.

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Dallas Zoo Tracks Elephants Using CSL Real Time Location System

The Dallas Zoo has received praise from zoo keepers around the world for their award-winning Giants of the Savanna exhibit. This unique habitat allows elephants, giraffes, and other species to roam together freely. What’s also unique about the exhibit is the fact that the zoo is using RFID technology to track the movement of the elephants. This is the inaugural installation of Animal Performance Systems ("APS") TangaTracker system. The solution uses the CSL RTLS (real-time-location-system) that our team reviewed ( How to Install a Real Time Location System, or RTLS ). Although RFID technology is used for tracking farm animals like cattle, elephant tracking is, well, a much bigger challenge. The zoo wants to track the exact location of the elephants all the time and the terrain has a number of obstacles including a large watering hole and varying elevations.

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VICS Board Supports EPC Standards For Item Level RFID Initiative

Retail Council of Canada Joins VICS Item Level RFID Initiative

The Board of Directors of the Voluntary Interindustry Commerce Solutions Association (VICS) has endorsed the GS1 EPC standards, which enable companies to identify, capture and share information to deliver real time visibility into inventory and business processes. GS1 EPC standards increase visibility and efficiency throughout the supply chain and improve quality information flow between companies and their key trading partners.

The Retail Council of Canada (RCC), Canada’s largest trade association for retail merchants also announced it is supporting the VICS Item Level RFID Initiative (VILRI). RCC joins American Apparel & Footwear Association, Council of Supply Chain Management Professionals, GS1 Canada, GS1 US, National Retail Federation and Retail Industry Leaders Association as a sponsoring trade association member.

The RFID Network Host, Louis Sirico, had an opportunity to interview Joe Andraski, President and CEO of VICS, about the initiative in the video interview below.

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RFID for Cattle Identification & Management

EID Tags - Electronic Identification Ear Tags for Cattle IdentificationAs unbelievable as this may sound, NO safeguards have been put in place in the U.S. since the 2004 outbreak of Mad Cow disease. The United States still DOES NOT have livestock traceability, while countries such as Brazil, Paraguay, & South Korea have proven low-cost RFID based-solutions in place. American's have no idea where the meat we eat comes from. In episode 4 of The RFID Network TV series, we continue our coverage of using RFID for food safety.

In 2004, the U.S. Government asked farmers to use EID or Electronic Identification ear tags on all their cattle. This request was part of the National Animal Identification System (NAIS) spurred by the discovery of the first case of mad cow disease in the United States. Problem is - the EID tags they told farmers to use don't work very well. If you tried to use an EID tag to identify an animal, you had to walk right up to that animal and stick a long rod within a few inches of the animal’s ear, which is not always very easy. Clearly, the designers never tried to get a 1200 lbs cow to stay still after giving it a vaccination.

Read our EID Tag Review

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